y is sports nutrition, which includes powder-based,
d products. Aussie Bodies Protein bars are one of
s: since the merge that established the company, this
n in popularity by 50 per cent, resulting in upwards of
onth being distributed among the company’s outlets.
des itself on is its new product innovation, a key driver
en the geographical isolation of Australia and New
dentify and capitalise on health-related trends in
rticularly in North America, allow them to sustain a
others in the industry.
me out of the United States,” says Waddle. “As a
al.com
September 2012
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