very much ‘fast followers’ in terms of adopting trends
into the Australian market. Our nimbleness, [as well
respond quickly, [are qualities] we are known for
se and point: Wagner’s Probiotica P3, Vitaco’s single
product, was developed in response to US consumers’
ek probiotic products from the shelves, rather than those
e refrigerated. “Ninety per cent of probiotic products are
ridge, [but] we saw the migration trend in the US to the
mping on that in Australia,” explains Stanton.
EMENT
aintaining local operations, Vitaco is adamant about
y to fill positions within their sales and marketing
tment in people has accelerated recently in Australia
trong growth the company in undergoing. A 16 strong
team was added 12 months ago. When considering
in their tight-knit team, an interest in the health
ctor is desirable, as well as an understanding of and
the market that mirrors the underlying company vision:
ealthy Lives.”
September 2012
Principal Health Experts
page 393
