A
S THE LARGEST PRODUCER
OF
generic drugs in Brazil, the
pharmaceutical industry Prati-
Donaduzzi located in Toledo, in
western Paraná, will celebrate 20 years next
year with a new plant in the country and
plans to expand internationally.
Prati-Donaduzzi started its business in
1993
with the production of medicines for
the hospital sector, in a small factory with
ten employees and five machines. The
pharmaceutical company has achieved a
prominent position on the national scene
when starting the development of its line of
generic drugs in 1999, upon the approval of
the Generics Law in Brazil, explains the CEO
and company founder, Luiz Donaduzzi: “We
started this company from scratch, with US$
100.
Today, Prati-Donaduzzi is a company
that is valued at about US$ 1 billion. We
Medicines
page 467
September 2012
