efficiency in this task. This project began
two years ago and today we serve 13,000
pharmacies which we provide with the
entire structure.”
A major challenge for the company is to
produce products with high added value
and an opportunity to meet this challenge
has been through the expirations of patent.
“
We’re currently developing about 50
products a year, and now we are producing
products with high added value,” he says.
Currently, Prati-Donaduzzi is making a
move towards internationalization. “This
is a process still in its infancy, but we
see that we must begin to go outside the
country. We are working in this direction
and thinking about having plants outside
the country, outside distribution, and export
more aggressively,” says Donaduzzi. “We are
prospecting and it’s time to invest in export.
Medicines
page 475
September 2012
